This mattress costs ₹7 crore and is made of horsehair; why the ultra-rich are buying it

Drake is known to own the first Grand Vividus and has publicly spoken about his obsession with luxury beds.

A mattress is one of the few things people use every day for years. But would you spend ₹7 crore on one? That is the approximate price attached to the Grand Vividus, a luxury mattress made by Swedish bedmaker Hästens. It uses horsehair, cotton, wool and other natural materials, and is made by hand over hundreds of hours. The mattress has attracted attention because of its price and the celebrities associated with the brand. But what exactly are buyers paying for? Is it the horsehair, the craftsmanship, the materials or all of it together?

The ₹7 crore mattress made with horsehair

Horsehair is one of the materials that sets Hästens mattresses apart.

The Hästens Grand Vividus costs around ₹7.3 crore, based on a reported price of €656,990. While the brand offers much cheaper options as well, the most expensive Hästens mattresses or the Grand Vividus can cost between ₹7 crore and ₹10 crore.The Grand Vividus is made by Hästens, a Swedish company known for its handmade luxury beds. The brand’s mattresses use natural fillings such as horsehair, wool and cotton instead of conventional synthetic foam. The price is not for a basic mattress. It reflects the materials, the construction and the amount of manual work involved.The mattress is assembled by hand rather than mass-produced like an ordinary bed. According to Fortune’s 2019 report on the Hästens Vividus, the mattress takes more than hours to make.

What does horsehair actually do inside the mattress?

Horsehair is one of the materials that sets Hästens mattresses apart. According to the official website of the brand, the horsehair used by Hästens comes from horses’ manes and tails. The hair is boiled, rinsed and treated before being used in the mattress. Horsehair is used as a cushioning and filling material. It is also valued for its resilience and ability to allow air to move through the material. Horsehair helps with ventilation and moisture management. This is part of the reason the brand promotes its mattresses as breathable.However, a horsehair mattress does not guarantee that every sleeper will stay cool or sleep better. Comfort depends on the individual, the mattress construction and the sleeping environment.

No foam, no latex: What else is inside?

Hästens’ luxury mattresses are known for their use of natural materials. The Grand Vividus uses horsehair, cotton, wool, flax and pine in its construction. The brand’s approach avoids synthetic foam in its traditional mattress construction. Each material has a role:

The combination of these materials gives the mattress its distinctive feel. But natural materials alone do not establish that a mattress is healthier or better for everyone.The Grand Vividus is reportedly designed to last up to 50 years with proper care. Hästens promotes its mattresses as long-term purchases. The company also offers maintenance and refurbishment services, allowing owners to keep the bed in use for longer.

Why is the Grand Vividus different from memory foam?

The Grand Vividus is not a memory foam mattress. Memory foam is designed to respond to pressure and body heat. Hästens uses natural filling and a different construction to create its support and cushioning. It is designed to provide a floating sensation. India Today also reported that the Grand Vividus is made to offer pressure relief and temperature regulation. The mattress is marketed around the experience of sleeping on a handmade natural bed. That does not mean every person will experience the same comfort.

Which celebrities are linked to Hästens mattresses?

The brand has attracted attention from several high-profile names.Drake: Rapper Drake is known to own the first Grand Vividus. Along with him DJ Khaled, Beyoncé, Cristiano Ronaldo, Tom Cruise, Maria Sharapova and Brad Pitt have also reportedly taken the mattress home.The Grand Vividus is not just a mattress. It is sold as part of a complete luxury bed setup. A 180 × 210 cm Grand Vividus bed set weighs approximately 455 kg.

Is Hästens available in India?

Yes. Hästens has a presence in India. The brand opened its first official flagship store in Worli, Mumbai, in April 2025. The store covers 2,700 square feet and offers personalised fittings and mattress testing. It also has a store in Delhi at MG Road. Add to that a store in Ahmedabad. For buyers interested in such a mattress, the experience includes trying the bed and understanding its construction before making a purchase.